Mobile application + In-flight device
Passengers who face uncomfortable situations in flights can find who and what might be able to help them.
One time on a flight, a baby who sat behind me was crying all the time, but her parents were sleeping with earphones on.
I forgot to bring pee pads for my dog, and he starts to whine because he wants to pee. How can I find pads in mid-flight? Is somebody on board who has them?
After conducting user interviews, I synthesized the user insights, each color represents each user.
Then, I did clustering them by topics. If you want to deep dive into it, click the button below.
The biggest pain in planes and airports centers around unpredictable timing like delays and long lines.
The biggest pain in flight is spending long, tiring hours by watching films on devices.
The biggest pain about passengers with special needs is to find clear and easy information.
when she suddenly needs something in-flight
Not easy to ask strangers for help in person
Can ask passengers or flight
attendants by sending
Can see who on board might help them best
A seat map is shown to help the user who has a problem finding other passengers who have a solution.
Major buttons: “Talk with us” and “Talk with passengers” appear next to the seat map. Therefore, the user can see the seat map and major buttons on the same screen.
On the top left side, flight time and speed are represented.
Unlike concept 1, the major buttons and the seat map are displayed on two separate pages.
On the top right side, flight time and speed are represented.
Users will notice where they are on seat
map screens; also, they will categorize and
classify passengers through different
Users will notice that they can start to talk with other passengers by clicking a seat on the seat map screens.